-Acko General Insurance

Launch Campaign, 2018

A 360-degree launch campaign at Bartle Bogle Hegarty, Mumbai. 

Our main tagline was 'Full Paisa Vasool'. 'Full Paisa Vasool' meaning absolute savings in Hindi. Below are the main outdoor print ads, and the look for the entire campaign. These visuals have been adapted into hoardings and billboards across Mumbai, Delhi, and Bangalore.

Agency : BBH, India

Creative Director : Sapna Ahluwalia & Yohan Daver

Art Director : Akshay Keluskar & Sukanya Bose
Copy Writers: Jugal Joseph & Siddharth Shah