BECK'S ICE :
URBAN ESCAPES BRANDING
A client of BBH, India, Beck's wanted to launch a brand sponsored music night at local pubs in Mumbai. The brand name was called 'Urban Escapes'. The idea was to host roof-top parties that promoted Beck's Ice in the city. Beck's Ice's brand tone is all about the peace of the mountains and escaping from everyday schedules.
A logo, an event poster and an invite for special guests were the requirements. I wanted to give it a approachable yet bold look, that would make a mark in the music scene in the country and hence attract audiences.
Some additional iterations.