FOODPANDA : RELAUNCH CAMPAIGN
FoodPanda the international delivery network, wanted to relaunch their services in India. They wanted a 360 degree campaign for the same from BBH, India.
The essential thought behind the campaign was to target the confused consumer. We often spend a lot more time trying to choose what to eat, where to eat from, etc rather than ordering the food itself. Foodpanda's new app aimed to tackle that - by suggesting options to the customer. This idea would not only highlight a feature of the improved app - but also bring the Panda character to life.
The main line " Kya Khaega? Panda Bataega." translates to 'whatever you want to eat, let Panda help you decide.'
Agency : BBH, India
Creative Director : Sapna Ahluwali & Yohan Daver
Art Director : Akshay Keluskar & Sukanya Bose
Copy Writers : Jugal Joseph & Siddharth Shah