– The Daily Whisper 

Sanitary napkin Repackaging for the Indian market

Menstruation is a taboo in India. Moreover, when you buy a packet of sanitary napkins, it is wrapped in a newspaper or in a black bag. This is because of the shame associated with the topic.

My idea was to redesign the packaging in such a way that it looks like a newspaper from the outside while also serving a larger purpose. The newspaper print will contain information about sanitary hygiene and helpline numbers for women. The paper is designed bi-lingual with pictographic instructions at the back to help reach a larger rural audience. If implemented this could help create a safe space for women to voice their concerns and educate themselves about personal hygiene.

A full view version of the newspaper print.