tic tac seeds :

packaging redesign

A packaging project for BBH, India client, Tic Tac.

They wanted to launch two new flavours specifically for the Indian market. The new versions have a burst of fennel or cardamom inside the usual Tic Tac. 

 

The idea was to use the shape of the Tic Tac candy, to create interesting visuals that attract the Indian audience.

Some iterations using typically Indian colour schemes, patterns and forms.