yaha thukna mana hai :
an anti-spitting campaign
As a part of Saaf India Initiative, the brief was to discourage people from spitting in the local trains in Mumbai. Research shows that when people see someone else spit, it grosses them out. Even though they spit publicly themselves. This illustration was made to be pasted on the ceilings of trains. The faces are disturbing expressions people make when they spit. Hence, the idea that these faces would be a not so gentle reminder against the gross act of spitting publicly.
These illustrations are made with micron on paper.